He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats.

本书作者将宣传材料的设计和市场受众的心态,客户沟通和市场需求,技术服务的属性和市场营销等环节相互结合起来,通过详实的案例和深入的分析 ...