Discusses how people can use their surroundings to find subjects to write about in how-to articles, reviews, and opinion pieces.

Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, ...

Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.

Reviews the literature on women entrepreneurs, their firms and their families.

"I really liked two things about Marcia Yudkin's new book, Publicity Tactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read a strategy and put it into immediate use and 2) Real life examples of someone who lives ...

Presenting help for 100 predicaments that grow out of male/female miscommunications, the authors of Smart Speaking offer practical advice and guidance and provide explicit strategies for specific problems in different communication ...

Inspired!'s short chapters are rich with historical and contemporary anecdotes, little-known research and instriguing suggestions that help you engineer a smoother, more effective creative process tailored to your unique talents, ...

Drawing upon her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both ...